We are always trying to figure out what our customers need, from reading to shopping. The main through line though is that we've always been focused on having the best consumer experience possible. What's most interesting is that not only is Guided View heads and shoulders above other solutions, but it is now poised to revolutionize digital comics as creators and publishers begin to take advantage of its unique properties for storytelling purposes. They want their comics to shine and we were the only ones at the time that had a solution that FELT like reading a comic. We created Guided View to solve the problem of reading comics on mobile devices, keeping the integrity of the comic reading experience intact – and that's one of the things that really shot us up to the top of the heap in the eyes of most publishers.
By connecting brick and mortar retailers to their customers via pull lists and then to digital – we have over 150 comiXology-powered brick-and-mortar webstores out there – comiXology provided a much needed service to consumers, retailers and publishers.Īs we expanded from pull lists to digital comics, we created the very best reading experience in digital comics with our Guided View technology. Our great shopping and reading experiences, added together with being able to take your comics with you anywhere is why our customers love us!ĭS: ComiXology started by understanding the complexity of the comic market and saw some technological holes left by the aging monopoly-distributed Direct Market model. That means when you sign up for an account you can buy and read on the iPhone, iPad, Android devices, Kindle Fire and even the Web. To date, we've had over 75 million downloads of comic books and graphic novels on our digital comics platform that is just 3 years old…and one third of those downloads have happened in 2012, so it's been a wild, expansive year for us!īut one thing I’d like to clear up is that we are not just an app - we’re a true buy once, read anywhere platform. That took off and then we added digital comics with the advent of the iPhone. _We're celebrating our 5th Anniversary this year at San Diego Comic-Con and our 3rd Year App-versary!ĬomiXology initially began as a way to bridge the digital divide between brick and mortar retailers and their customers with our Pull List application.
_GeekMom: _How did the site get started? What led you to a comics app? While some of his answers-such as about demographics-are less specific that I was hoping, the answers overall are enlightening. Steinberger agreed to an interview to address some of those questions.
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